Coffee is my must-have food item and should be a favorite of most Pakistanis. Pakistan, a traditional tea-loving country, happily welcomes the strong aroma, vibrant color, and rich flavor of coffee. Coffee makes a great winter drink. Pour a cup of hot coffee and sit by the fire to keep warm. As you drink your coffee, you will feel a warm sensation in your body, warming you from head to toe. It relaxes emotions. Sounds complicated, but it’s true. Because of its stimulating properties, coffee drinkers are extremely comfortable.
The coffee tradition originated in Pakistan with the launch of Espresso in 2004 in the city of Karachi, but the market exploded when Gloria Jean’s took to the stage in 2007. However, the trend came to the fore in 2010 when young people took over nice coffee houses. Over the years, coffee has been transformed into a bitter drink that has been consumed mainly by the elite and given to young people who have already tasted it. Today, one can find countless coffee shops throughout the city of Islamabad where young people can be seen chatting, studying, working, or just hanging out, creating the Pakistani cafe culture.
The Second Cup, a Canadian coffee brand, introduced its coffee to Pakistan in 2013, starting in Lahore and Islamabad. Offering a warm, comfortable yet modern environment and a variety of beverages, this cafe confirms a 40 percent increase in its customers since 2015. Classic Rock Coffee Pakistan, a US-based coffee chain, opened in Islamabad in November 2015 with a new concept and combination: a classic rocked outlet with freshly brewed coffee and live music.
The growing number of coffee shops, the popularity of social media, and the approval of friends are some of the reasons why young people have chosen coffee shops over other areas. Many coffee shops in Pakistan now have book shelves so that people can browse books and magazines while enjoying their coffee.
At most fine restaurants, a cup of coffee sells for 250 to 500 Pakistani Rupees that makes 1 to 3 US dollars, depending on the type of coffee.
Local coffee shops with real brands are really a breath of fresh air for a growing number of Islamabad people who tend to be coffee lovers and love their black coffee without sugar, sweetener, or added cream. Pakistanis, however, like their milk, creamy, fragrant, and delicious coffee – Cappuccino, Latte, or Mocha in particular.
Consumption per coffee in the country is less than 0.8 kg, but cafe culture – especially in Islamabad, Lahore, and Karachi – will definitely change that figure. Another encouraging trend in Pakistan that can further help the industry is to thrive on tough competition between domestic and international brands that are ready to take advantage of the growing popularity of coffee supply. There is now consensus that coffee is more than just a beverage in Pakistan: It is culture, art, and passion.